Literaturnachweis - Detailanzeige
| Autor/inn/en | Antony, Arthur; Graziano, Eugene |
|---|---|
| Titel | Impacts of the Promotion of Online Services in Academic Libraries. |
| Quelle | (1980), (39 Seiten) |
| Beigaben | Tabellen |
| Sprache | englisch |
| Dokumenttyp | gedruckt; Monographie |
| Schlagwörter | Tagungsbericht; Academic Libraries; Advertising; Bibliographies; Higher Education; Information Retrieval; Library Services; Library Surveys; Merchandising; Online Systems; Reference Services; Research Libraries |
| Abstract | This report describes a survey conducted by the University of California at Santa Barbara (UCSB) in which a questionnaire was sent to 101 research libraries in order to determine what their policies and practices were with respect to the promotion of user-access to online computerized bibliographic database services. Sixty usable responses were received, and almost all of the responding libraries were providing computer information services to users as a relatively conventional adjunct to normal reference services. The survey addressed two aspects of promotion: perceptions regarding the relative effectiveness of promotional techniques, and perceptions regarding the impacts of promotion on library operations. In addition to copies of the survey questions and a sample promotional brochure, this report provides a list of 14 references. (FM) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2004/1/01 |
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